Surf Life Saving Australia’s Campaign: ‘Stop. Look. Stay Alive.’ Promotes Beach Safety Across Australia

Surf Life Saving Australia’s Campaign: ‘Stop. Look. Stay Alive.’ Promotes Beach Safety Across Australia

At Love Media,we understand the importance of campaigns that make a real difference.

Surf LifeSaving Australia (SLSA) has launched the ‘Stop. Look. Stay Alive.’ campaign, a national safety initiative aimed at reducing drowning incidents along Australia’s coastline.

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This campaign highlights the power of data-driven media strategy, cross-channel media strategy, and audience insights to reach at-risk groups and save lives.

A PowerfulMessage to Save Lives

Australia’s beaches are breathtaking, but they can be dangerous.
Last year, 150 people drowned outside of patrolled areas along the coastline, with men accounting for 86% of these incidents.

SLSA’s campaign leverages media planning and buying expertise to connect with high-risk audiences, delivering a crucial safety message: Stop. Look. Stay Alive.

Starring Angus Sampson, a former surf life saver from Freshwater SLSC, the campaign combines media campaign management across TV, digital, print, and outdoor advertising.

This ensures that the message reaches Australians wherever they consume media.

Sampson’s personal connection to surf safety adds an emotional resonance, aligning withLove Media’s belief in human-centric media strategy to engage and inspireaction.

Innovative Solutions with the ‘Beach Passport’

As part of its integrated campaign, Surf Life Saving Australia has also launched Beach Passport, a free online training platform developed in partnership with Qantas.

This digital service empowers Australians with essential water safety knowledge, ensuring they’re better prepared for the beach.

A Partnership Built on Safety

The collaboration between Surf Life Saving Australia and Qantas is a testament to the impact of brand strategy and positioning. These two iconic Australian brands share a commitment to safety, demonstrating how partnerships can elevate the success of a campaign while staying true to their core values.

At Love Media,we specialise in helping brands create campaigns that achieve measurable results.

By integrating data-led media strategy with powerful creative, SLSA has developed an initiative that not only raises awareness but also delivers actionable solutions to improve water safety.

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