THE ICONIC and Love Media Drive Brand Growth with the Next Phase of ‘Got You Looking’ Campaign

THE ICONIC has launched the next stage of its ‘Got You Looking’ masterbrand platform, developed in partnership with Love Media, a leading media planning and buying agency known for its data-driven media strategy and expertise in performance media optimisation. The new phase of the campaign, created alongside Dentsu Creative, aims to strengthen THE ICONIC’s presence in key lifestyle categories such as sport, beauty, wellness, home, and fashion, just in time for the spring season.

Revitalising Brand Engagement with an Innovative Media Strategy

With the objective of enhancing brand engagement and increasing brand awareness, THE ICONIC turned to Love Media’s media strategy and consulting services to refine its approach. The result? A comprehensive campaign that leverages cross-channel media strategy to reach its target audience across digital and traditional media touchpoints.

The refined strategy is backed by a campaign effectiveness study and includes the use of Amplified Intelligence’s Attention Prove technology to improve digital media performance. High-impact digital out of home (OOH) placements and video channels will lead the way, while contextual OOH and digital display advertising will offer additional support. Later in the campaign cycle, radio promotions will invite audiences to engage with a chance to win free tickets to THE ICONIC’s ‘Sounds of Summer’ event—an activation that reinforces the emotional connection with the brand.

Setting New Benchmarks for Campaign Effectiveness

“Phase two of our ‘Got You Looking’ campaign takes the bold creativity of phase one and builds upon it,” said THE ICONIC’s Chief Marketing Officer, Joanna Robinson. “Drawing on our legacy of setting new benchmarks and creating unforgettable experiences, our latest creative is designed to capture attention and remind our customers why they continue to shop with THE ICONIC.”

Since the launch of the initial phase in February 2024, THE ICONIC’s brand strategy and positioning have led to measurable growth:

• 10% increase in purchase intent
• 14% boost in onsite traffic
• 10% year-on-year increase in app downloads

Brand preference and brand awareness have also seen uplift, increasing by 8% and 4%, respectively, highlighting the effectiveness of a human-centric media strategy that speaks directly to the needs and desires of THE ICONIC’s audience.

Strengthening Brand Positioning Through Creative Collaboration

THE ICONIC’s collaboration with Love Media and Dentsu Creative demonstrates the power of partnerships in delivering high-impact campaigns. By combining innovative media campaign management with cutting-edge creative and strategic expertise, THE ICONIC continues to set new standards in brand engagement and audience reach.

As the campaign evolves, THE ICONIC will continue to push boundaries, leveraging Love Media’s emotion-driven marketing approach to create meaningful connections that resonate with customers and drive long-term loyalty.

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